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[quote=Reicstutriede]American market. So, they approached me, and here I am.What appealed to you about taking on the role of creative director?I saw incredible potential. I was very lucky to &#91;have been&#93; at Gucci with Tom Ford. I saw what it means to take the DNA of a brand and make something new. I knew going in that the first thing you have to do is clean house. There were ideas the brand had been recycling for a [url=http://english.ipp.ac.cn/coachoutlet365.html]coach outlet store online[/url] long time that didn&#8217;t make sense. There was a flamboyance that needed to be edited out. On the other hand, the Escada DNA [url=http://english.ipp.ac.cn/coachoutlet365.html]coach factory outlet[/url] is strong. Margaretha was incredibly inventive in her use of color and ahead of the curve in using top models and photographers for the catalogs and creating a strong presence in the United States. She really knew her customer. The brand just needed to find that woman again.Who do you see as the Escada woman?When I came on we did a little study of who was buying. What we found out was that the Escada woman was different, country to country. Honestly, it was totally random. At the Saks event, I was starting to see the customer I believe the Escada woman ought to be. The clothes are expensive, so she&#8217;s not a kid, and there&#8217;s a timelessness to the style, so she&#8217;s not a [url=http://english.ipp.ac.cn/coachoutlet365.html]http://english.ipp.ac.cn/coachoutlet365.html[/url] fashion victim, either. She&#8217;s a chic woman who&#8217;s accomplished a fair amount  and has a sense of confidence. Hilary &#91;Swank&#93; sums that up for me, in fact. Christy Turlington has the same qualities. That&#8217;s why I chose her for the campaign. I didn&#8217;t want to put a teenager in the ads.Do you worry about alienating a part of the[/quote]

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